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Agency Rich Media Lovers Boogie as Palm Gets "Flash-y" |
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Considered a sensation at the 3-day Mobile World Congress in Barcelona Spain, Palm was dancing in the aisles as they announced that their new Pre now accepts adobe flash. This presents a huge opportunity to take rich media to the next level in mobile. According to PC Magazine, Apple may hate Adobe Flash, but the rest of the mobile world seems to have come to terms with the ubiquitous Web technology, including Palm and its Palm Pre smartphone. Click here for more information
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800 lb Gorilla Fandango Makes Noise at App Planet
WMC attendees went ape-sht over the over App Planet's "event within an event" at the Mobile World Congress as exhibitors introduced multiple dimensions and dynamic advances in the mobile applications market. One worth shouting about was Movie-ticketing King Kong-sized Fandango which announced a new working relationship with mobile ad network Apptera, to develop and operate 1-800-Fandango. It's an interactive voice recognition app which will allow users to order movie show time and mobile ticketing service through voice technology. Agency copywriters stuck on radio commercial-based accounts may dance and shout like Michael Jackson as audio-only voice become vogue as an integral part of the mobile experience. According to Henry Vogel, president/CEO of Apptera, "Providing services that meet the needs of mobile users is a key part of being the No. 1 destination for movie information, showtimes and ticketing," Mr. Vogel said. "Apptera's technology and ad network fit within the company's goals by delivering an interactive voice platform that's easy for customers to access--100 percent of phones can 'do' voice calls, only 30 percent or so can 'do' mobile Web and/or apps. Beyond ordering movie tickets not too far down the line we should see Frigidaire get into the conversation with voice-based refrigerators which will tell users what's in the frig and what the Kenmore Oven Range found in the icebox and made for evening dinner. For busy mobile users even too busy to txt movie times, Fandango's new service should make buying tickets a little easier to see the 37th version of King Kong, staring Miley Cyrus.
Google's Buzz Gets Stoned @ the WMC
Please click on visuals for related content. As compared to getting high on the excitement with Google Buzz's answer to Facebook, the company's CEO was put in a position of almost dodging rocks and stones from privacy evangelists at this week's World Mobile Congress in Barcelona. During Google chief executive Eric Schmidt's introduction of the company's major introduction into social media, he was immediately put on the defense from users who complained about privacy invasions by Google Buzz. Moving almost as fast as the speed of light, the company listened and acted toward assuaging critics who were intent on creating negative buzz days after the products roll-out. According to Schmidt, "Since Tuesday we have made a series of changes to the product which make some very fundamental changes in the way that you initially experience it, in particular instead of automatically following everybody it now gives you a list of who you ant to follow and it makes it incredibly explicit that it has not been giving them information without you giving it to them."
Earlier on Tuesday, Buzz product manager Todd Jackson had told the BBC that the company was "very, very sorry" and that users were "rightfully upset". Schmidt also acknowledged that the company had been making changes to the service in order to allay people's fears. According to the Britain-based Guardian News and Media reported on guardian.co.uk that among the most notable critics of Google Buzz's potential to invade privacy was a blogger going by the pseudonym Harriet Jacobs, who said that she was a marital rape survivor and had had her privacy invaded because the system thought she would like to be connected to her former husband.
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Permanent link for Google's Buzz Gets Stoned @ the WMC... »More in Agency Life/Death/Limbo Don't Go Into the Bathroom!
Some on Mad Ave see an ironic reminder of Quentin Tarantino's Hostel series and Charmin's "Sit or Squat" site both of which target the college back-pack crowd. While the site provides a useful and sometimes urgently needed mapping device to point travelers to the nearest potty, if Hostel 3 is ever interested in forming a "go to market" promotion, it would give new meaning to the expression, "you're taking your life in your hands if you use that bathroom!"
But seriously, Sit or Squat is a smart way to provide utility and build community around finding clean bathrooms. The general consensus is that it's a terrific example of "normally low interest brands giving high interest solutions" with mobile. It seems like adding a corresponding map to show where newsstands are might be an interesting way to make a sale, particularly against light magazines readers which hostel users tend to be. Buying a magazine would put something in their hand as they are killing time.
To round out the experience while there's nothing extraordinary about a Handi Wipe, they are must for hygiene-friendly travelers who might also make their entire Sit or Squat experience a meal opportunity, tapping into sidewalk hot dog vendors, to nothing of the value they would be to those carnivorous marketers "targeting" the hostel market, especially in feeder markets.
Handi Wipes serve almost as many applications as your average holiday-bound hostel-living tourist. For example: • Extremely cheap - usually less than $3 for a pack of 6 sheets Preliminary analyses indicate that one area to do a multi-branded street promotion would be any number of Eastern European cities which attract a high number of college-age students looking for something new while on holiday during the warm summer weather.
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logo1234800 lb Gorilla Fandango Makes Noise at App PlanetGoogle's Buzz Gets Stoned @ the WMCDon't Go Into the Bathroom!Guttenberg, Jobs & TreffilettiChurchill @ the Mobile UpFrontSarah in wwwLand, Parts 1 thru 3A Conversation with Sarah Fay in wwwLand, Part 3A Conversation with Sarah Fay in wwwLand, Part 2MACVIDEO WORKMARKETING JOBS
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