April 11, 2010

Founded in 2004, the Mad Ave Journal is edited for VP, Marketing to CXO-level industry leaders who are interested in understanding how contemporary culture intersects with Madison Avenue and the impact new media has on integrated marketing today.

Advertisers, sponsors and content contributors have included such companies as Forbes.com, The Atlantic Monthly, MoMA, Lincoln Center, Tribeca Films, the New York Film Festival, MAD MEN, The New York Times, ad:tech, EyeWonder, Innovate Ads, Revenue Science, Tacoda, Grandparents.com, Phd, Virgin Mobile, DPAC, the IAB, Special Opps Media, Carat, WhenU, SFM Entertainment, Nitro Group, Sling Media, Mediasmith, Ayzenberg, MRM and Ignite, among others.

Tim McHale, Managing Editor
With a 19 year background in traditional marketing and 7 years in Interactive and marketing to date, McHale is best known for his proactive leadership role in integrated marketing. A self-described "Media Activist," as co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher, he is responsible for the day to day operations of the two LLC's

Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others.

McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). According to The New York Times, he was the first Interactive professional on Madison Avenue to be appointed to this title, representing the increased importance of media in the agency equation.

While at Tribal, he managed a 50+ person staff across 7 offices. He launched Tribal Connections, Tribal's global interactive CRM and strategy group. Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Before forming Madison Avenue Consultants, McHale was co-founder and CEO of Underscore Marketing. Tim began his career as an intern at Ogilvy & Mather. He can be reached at tim@madavejournal.com.

The Madison Avenue Journal
244 Madison Avenue, #482
New York, New York 10016
To reach the editorial staff, please send us an email at editor@madisonavenuejournal.com.

MACVIDEONY Creative Work

Hey Google, Save the Curbs

Next-Gen Mobile Carrier: Magee

Sarah Fay in wwwLand, Parts 1 thru 3.

Alan Chapell Goes Public on Privacy, Parts 1-3.

800 lb Gorilla Fandango Makes Noise at App Planet

Agency Rich Media Lovers Boogie as Palm Gets "Flash-y"

Churchill @ the Mobile UpFront

Google's Buzz Gets Stoned @ the WMC

Don't Go Into the Bathroom!