April 11, 2010 The Madison Avenue Journal Privacy Policy

The Madison Avenue Journal Privacy Policy

Your name and e-mail address

We won't rent, swap or sell our lists with advertisers, other web sites or list brokers. We may engage in co-registration deals with other publishers, provided these partnerships are based on opt-in (i.e. you won't get anything from our partners unless you actively choose to).

This may include contacting subscribers to update information once in a while, and, from time to time, inviting some readers to participate in a readership survey.

We consider our lists a business asset and we reserve the right to sell them if someone was to acquire one of our newsletters. Any potential acquirer would have to commit to respecting this privacy policy and change it only with your active consent.

Double opt-in and opt-out

We make it easy for you to manage your subscriptions, update your personal data, or unsubscribe. Inertia is a nice business helper, but we're not interested in keeping you subscribed against your will. The primary way to unsubscribe is by clicking on automatic links generated at the bottom of each email newsletter.

The primary way to unsubscribe is by clicking on automatic links generated at the bottom of each email newsletter. This is also the way to change your email address: unsubscribe with the link at the bottom, and re-subscribe with the subscribe link found at the top of the newsletter.

If you use our "send story to a friend" feature, we won't use your friend's email for any other purpose. In fact we "fire and forget" and don't collect these e-mails.

If you post a comment on our site, we won't use your email except to send you update notices about the specific entry you commented, or to initiate a private one-to-one email conversation with you about your post.

Logging, Cookies, Web beacons and Third Party Advertising

We collect anonymous usage data (technically known as "referrer logs") on our web site, such as IP address, referrer site, or browser type. We do not link IP data to personal identification information except, when appropriate, for logged-on members to prevent account sharing fraud.

We may use technical tracking means such as cookies or web beacons (single-pixel transparent gifs). These techniques are anonymous and used for statistical purposes only (e.g. finding our email open rate). We won't try to monitor your anonymous personal usage of our site and letters. You can set up your browser to refuse cookies if you want to, though that might limit some site features.

We may use an outside advertising company to display advertisements on our website. Advertisements served from third parties may or may not contain cookies and other tracking mechanisms.


We have put security measures in place to protect the loss, misuse and alteration of the information under our control. Only authorized personnel are allowed physical and/or digital access to servers and data. All servers and data backups are kept secure from physical and electronic intrusion by use of firewalls and redundant security systems, which are periodically evaluated and upgraded.

Legal Disclaimer

Personally Identifiable Information provided to Madison Avenue Journal is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders. We make every effort possible to preserve user privacy and anonymity; however, we may need to disclose personal information when required by law wherein such action is necessary to comply with judicial proceedings, court orders or legal processes served on our Website.

-- The Madison Avenue Journal, August 2005

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